March 18, 2003


Challenges of Preventing Teen Smoking is
Topic of Cancer Center's Spring 2003 Kaplan Lecture

The Rebecca and John Moores UCSD Cancer Center is sponsoring a free public lecture featuring Cheryl G. Healton, Dr.P.H., president and CEO of the American Legacy Foundation.

The talk "Truth on Trial: The Challenges of Building a National Counter-Marketing Campaign" is scheduled for 6:30 p.m. Thursday, April 24, in the Robinson Auditorium on the UCSD La Jolla campus. A reception will precede the lecture, at 5:30 p.m. Parking is available for $3.

During her talk, Healton, who was named by the Cancer Center as the Spring 2003 Charmaine and Maurice Kaplan Distinguished Lecturer in Cancer Prevention, will discuss the "truth campaign," an important part of Legacy's work to reduce tobacco use among young people.

The truth campaign the largest advertising and grassroots effort ever launched to prevent youth smoking in the United States began in February 2000. Its primary audience is 12-to-17-year-olds who are susceptible to smoking. A survey sponsored by the National Institute on Drug Abuse of the U. S. Department of Health and Human Services reported sharp declines in youth smoking rates, and cited Legacy advertising as one of the reasons for the declines.

The American Legacy Foundation is a national, independent, public health foundation created by the November 1998 Master Settlement Agreement. The foundation collaborates with organizations interested in decreasing tobacco consumption among all ages and populations nationwide and has established goals to reduce youth tobacco use; decrease exposure to secondhand smoke; increase successful quit rates; and reduce disparities in access to prevention and cessation services and in exposure to secondhand smoke.

As a researcher, professor and public health administrator for more than 20 years, Healton has been at the forefront of some of the most important efforts to improve public health in America.  She has been one of the leading voices in the development of policies and programs to prevent and treat HIV/AIDS, substance abuse and violence, and to promote women's health. Now she brings her experience and expertise in applied research and program development to the fight to prevent and reduce tobacco use.

Healton has extensive experience in tobacco control issues.  She developed a program to study the effects of tobacco marketing and counter-marketing on youth tobacco use for the U.S. Centers for Disease Control and Prevention (CDC).  She also developed a series of prevention partnerships linking public health researchers with New York State tobacco health policymakers, and has evaluated intervention programs for the state's largest youth tobacco prevention program. 

She holds a doctorate degree from Columbia University's School of Public Health and a master's degree in Public Administration (Health Policy and Planning) from New York University.

The Charmaine and Maurice Kaplan Distinguished Lectureship in Cancer Prevention was established at the Moores UCSD Cancer Center by the Kaplans in 1997 to bring to the San Diego community world-class lectures by leaders in the field of cancer prevention.

The Rebecca and John Moores UCSD Cancer Center is one of just 39 centers in the United States to hold a National Cancer Institute (NCI) designation as a Comprehensive Cancer Center. As such, it ranks among the top centers in the nation providing advanced patient care, conducting basic and clinical cancer research, and serving its community through outreach and education programs. The Center's mission is to translate promising scientific discoveries into new and better options for the prevention, diagnosis and treatment of cancer, and the amelioration of pain.

For further information about the event and to reserve a seat, please contact Christa in the Cancer Center Foundation Office, (858) 822-0175, by April 14.

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Nancy Stringer

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