Our brand awareness campaign, launched in April 2017, includes TV spots, online videos, billboards and airport signage. As the region’s only academic health system, our superb doctors, nurses and researchers strive to provide compassionate, personalized care based on the newest scientific discoveries. This campaign helps us communicate that patients can access world-class care, delivered by the brightest, most committed minds in medicine, right here in their own community.
TV Spots (30 sec)
Marine Staff Sergeant Clay Treska was diagnosed with terminal testicular cancer and given four months to live. And while undergoing cancer treatment at UC San Diego Health that ultimately saved his life, he did the unthinkable — he trained for his first Ironman triathlon.
Rolf Benirschke was an up-and-coming place-kicker for the San Diego Chargers when his career was sidelined by ulcerative colitis. After several abdominal surgeries at UC San Diego Health, he went on to become one of the top kickers in the NFL and an advocate for patients worldwide.
Billboards, Bus Shelters, Airport Signage